Today webAR is a leader among phygital tools. One of MyWebAR
cases in Retail industry was with Mexican brand Alpura.
Alpura, a Mexican dairy products company, launched a marketing campaign, based on the idea of collecting items. In this case, the items are Alpura's cows pictured on the interactive milk cartons. Buyers can scan the QR codes and see Alpura's cows on their smartphone using augmented reality technology.