State of Phygital 2022: MyWebAR Included in 4 Categories in the Phygital Market Map

Venture capital firm LETA Capital issues a report called "State of Phygital 2022". It is an annual report highlighting the concept of "Phygital" and introducing a fresh look at the very fundamentals of "Phygital", which is a set of technologies that combine the physical (offline) world with digital (online).

This year MyWebAR was included in 4 categories in the Phygital Market Map: Retail, Food, Education, and E-Commerce.

In contrast to the digital-only Metaverse future, Phygital is trying to enhance objects from the real world with digital content and capabilities. It is a trend that has been gaining momentum in recent years and will continue to grow in the coming years. Read The State of Phygital 2022 here.

Today webAR is a leader among phygital tools. One of MyWebAR cases in Retail industry was with Mexican brand Alpura.

Alpura, a Mexican dairy products company, launched a marketing campaign, based on the idea of collecting items. In this case, the items are Alpura's cows pictured on the interactive milk cartons. Buyers can scan the QR codes and see Alpura's cows on their smartphone using augmented reality technology.

The marketing campaign is aimed at increasing customer loyalty, especially through gamification and involving children who may be interested in the idea of collecting items using augmented reality. As a result, QR codes on the milk bottles were scaned more than 1 million times.

According to Statista, the current number of smartphone users in the world today is 6.648 billion, meaning 83.40% of the world's population owns a smartphone. More than 3.5 billion devices globally support WebAR experience, and more that 1.07 billion mobile consumers are active AR users today.

Last year, LETA Capital, together with DEVAR company decided to share their vision and insights on the rising merge of a few technology directions, such as XR, IoT, Edge Computing etc., into a new paradigm called Phygital. Read The State of Phygital 2021 here.

LETA Capital is an early-stage venture capital firm. The company is generalists with the focus on entrepreneurs with strong anti-crises experience who are disrupting their industries and see the new opportunities and the new ways of scaling startups.