You and I, as businesses, when creating a product today, have to think about the Experience Economy. When we created our first products seven years ago — they were AR children's books
— not many people were applying augmented reality to the classic printed bookAnd we were told openly that it would be almost impossible to succeed. However, we dared to do it.
And when we showed the first books to the children, we saw their shining eyes and heard how excited they were about the new immersive experience. And we realized that the WOW effect was a guarantee of successful business development. This has enabled us to scale our business to such an extent that today our books are sold in 64 countries and over 300 partners want to work with us, including major brands such as Hasbro, Nickelodeon, Cut the Rope etc.
Have you experienced the WOW effect in your business?PE:
The WOW effect is my favorite part. Because Augmented Reality is still new to consumers purchasing physical objects, they are always surprised when they scan in the image target. The timing is great right now because AR is still very new.